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Read every hour from the magazines, the press and the communities
Articles
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The object
The atomiser: the little pump that decides what you smell
From a doctor's throat spray to the cap on every bottle — how the mist works, what makes a great sprayer, and what every single spray of a famous fragrance really costs.
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How it got famous
Angel: the perfume that made the world smell like dessert
In 1992 a couturier bottled a funfair over a dark patchouli. People hated it, then couldn't stop wearing it. The story of the first gourmand.
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How it got famous
Shalimar: a century of vanilla, born from an experiment
A legend about a bottle of Jicky, a name from a Mughal love story, and Paris in 1925. How Guerlain made the grandmother of every warm vanilla.
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How it got famous
Sauvage: how one bottle became the smell of a decade
A famous old name, a modern ambery formula and perfect timing. Why Dior Sauvage won — and why it is the most copied men's scent we track.
The ones everyone wants
All 1,998 reviews →-

01 / Creed
Aventus
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02 / Tom Ford
Lost Cherry
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03 / Maison Francis Kurkdjian
Baccarat Rouge 540
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04 / Parfums de Marly
Althaïr
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05 / Louis Vuitton
Imagination
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06 / Xerjoff
Erba Pura
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07 / Maison Crivelli
Oud Maracuja
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08 / Initio
Oud for Greatness
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09 / By Kilian
Angels' Share
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10 / Tom Ford
Bitter Peach
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11 / Le Labo
Santal 33
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12 / Tom Ford
Oud Wood