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What the fragrance world
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Read every hour from the magazines, the press and the communities
Articles
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How it got famous
Angel: the perfume that made the world smell like dessert
In 1992 a couturier bottled a funfair over a dark patchouli. People hated it, then couldn't stop wearing it. The story of the first gourmand.
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How it got famous
Shalimar: a century of vanilla, born from an experiment
A legend about a bottle of Jicky, a name from a Mughal love story, and Paris in 1925. How Guerlain made the grandmother of every warm vanilla.
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How it got famous
Sauvage: how one bottle became the smell of a decade
A famous old name, a modern ambery formula and perfect timing. Why Dior Sauvage won — and why it is the most copied men's scent we track.
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The house report
Kayali, and the vanilla everyone wants for less
Mona Kattan's house just added another dessert to its Yum line. We counted how many twins its sweets already have.
The ones everyone wants
All 1,998 reviews →-

01 / Creed
Aventus
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02 / Tom Ford
Lost Cherry
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03 / Maison Francis Kurkdjian
Baccarat Rouge 540
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04 / Parfums de Marly
Althaïr
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05 / Maison Crivelli
Oud Maracuja
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06 / Louis Vuitton
Imagination
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07 / Xerjoff
Erba Pura
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08 / By Kilian
Angels' Share
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09 / Initio
Oud for Greatness
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10 / Tom Ford
Bitter Peach
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11 / Le Labo
Santal 33
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12 / Tom Ford
Oud Wood