Work with us
Let's make something
people actually want to smell.
FragDNA is where people come to find the cheaper twin of a fragrance they love — and decide whether it's worth it. If you make, sell, write about or film fragrance, there's a way to work together.
2,182
originals tracked
8,777
twins catalogued
122
dupe houses
478
perfumers
Dupe houses & shops
Get your bottles in front of people already looking for them
Our readers arrive searching for an original and leave to buy its twin. Affiliate partnerships, product feeds so every bottle you make is listed, and clearly labelled featured placements.
Start a conversation →Fragrance houses & brands
Launches, data and honest coverage
Send us your launches for the Journal and the pulse. Ask for copy-tracking data: which of your fragrances are being copied, by whom, and at what price.
Start a conversation →Press & researchers
The numbers behind the dupe boom
2,182 originals, 8,777 twins, 122 dupe houses — quotes, charts and datasets on request.
Start a conversation →Creators
Make something with us
Side-by-side tests, blind-smell videos, perfumer stories. We bring the data and the bottles to compare; you bring the voice.
Start a conversation →The one thing that isn't for sale
Rankings, closeness scores and reviews. They come from evidence and from what wearers say — never from who pays. That's why readers trust them, and it's why a placement here is worth anything.
Paid placements are always labelled, sit in their own slot, and never change the order of the alternatives. How we earn →
Tell us what you have in mind
Goes straight to the team. We reply within two working days — usually faster.
Prefer email? marco@fragdna.com