Dupe review · HK Perfumes
Direction
The Amouage Guidance profile, 66% cheaper per 100ml, from HK Perfumes.
- Smells like
- Amouage Guidance
- Price
- $68
- Size
- 50ml
- Per 100ml
- $136
- Original per 100ml
- $395
- Made by
- HK Perfumes
Worth a try
FragDNA score · on paper
The review
Worth a try. That is where Direction lands when you weigh what it costs, what it is made of and how firmly it is matched to Guidance.
HK Perfumes sells it on the name alone — no note list of its own — so the brief is Guidance's pyramid, and the closeness votes below are the real test.
At $136 per 100ml it costs 66% less than Guidance — the 8th cheapest of 9 twins we can price.
Some wearers dispute how close it gets — the match is the seller's claim, so read the votes before you buy.
Reviewed on paper: from the notes and strength HK Perfumes publishes, the price per 100ml, and how firmly the match is claimed. How it really smells on skin is what the votes below are for.
What it's built to smell like
What it is chasing: pear, hazelnut and olibanum up top, osmanthus, rose and saffron in the middle, sandalwood, vanilla and akigalawood underneath — the shape of Amouage Guidance.
Top
- pear
- hazelnut
- olibanum
Heart
- osmanthus
- rose
- saffron
Base
- sandalwood
- vanilla
- akigalawood
Juicy pear and apricot-toned osmanthus over creamy sandalwood — polished, radiant and modern.
Some fans dispute how close this one gets — it is listed against the original by its seller.
How it ranks against the other twins
Of the 12 twins of Amouage Guidance we can price, Direction is number 8 on price per 100ml.
- 01 The Dupe Spot Guidance #470 $36/100ml
- 02 Pearl Fragrance Guidance $38/100ml
- 03 Oud Store Ether $45/100ml
- 04 Nusuk Mahab $54/100ml
- 05 Paris Corner Bayn Al Asrar $65/100ml
- 06 Oil Perfumery Guidance $133/100ml
- 07 Oil Perfumery Amouage Guidance $133/100ml
- 08 HK Perfumes Direction $136/100ml
- 09 Perfume Parlour Harmony Whisper $159/100ml
- 10 Palermo Perfumes Guidance $22.75
More from HK Perfumes
Every HK Perfumes fragrance →-
Luxe Essencesmells like Chanel Paris – Paris $64 -
Vortexsmells like Dolce&Gabbana Devotion $64 -
Amber steelsmells like Giorgio Armani Emporio Armani Stronger With You Amber $64 -
Big Changesmells like Amouage Memoir Man $89 -
Noir Sultansmells like Chanel Bleu de Chanel $64 -
Kiss attacksmells like Chanel Allure Homme Sport $64 -
Amour Blanchesmells like Chanel Coco Mademoiselle $64 -
Royal Pathsmells like Chanel Égoïste Platinum $64
The community
What people say about Direction
Rating
—How close to Guidance
—Would buy again
—Longevity
Projection
Best in
No reviews yet. Be the first to say how it wears.
In the forum
Start a discussion →Questions
What does HK Perfumes Direction smell like?
It is built to smell like Amouage Guidance — pear, hazelnut and olibanum up top, osmanthus, rose and saffron in the heart, sandalwood, vanilla and akigalawood in the base.
Is HK Perfumes Direction a dupe of Amouage Guidance?
Yes — HK Perfumes sells it as its version of Amouage Guidance.
How much cheaper is HK Perfumes Direction than Amouage Guidance?
66% less per 100ml: about $136 per 100ml against $395 for the original.
Where can I buy HK Perfumes Direction?
It is in stock at $68 for 50ml — the link on this page goes straight to the shop.