724
Aldehydes, bergamot, sweet pea — read like that it sounds simple. Maison Francis Kurkdjian 724 is not.
How it moves
The first breath is aldehydes, bergamot and sweet pea, and it is loud about it. Then the heart turns up — jasmine and mock orange — and the whole thing slows down. What is left hours later is musk, sandalwood and moss, and that is the part people follow you for.
What wearers say
3.55 out of 5 from 1,400 ratings.
Who made it
Francis Kurkdjian composed it in 2022, for Maison Francis Kurkdjian in France. Named for the round-the-clock rhythm of a big city, this clean aldehydic white-floral musk was the house's ode to modern metropolitan energy.
Wear it for less
There are 3 ways to wear this for less. The closest costs $33 — $198 back in your pocket, and nobody standing near you will know.
The community
What people say about 724
Rating
—Longevity
Projection
Best in
No reviews yet. Be the first to say how it wears.
In the forum
Start a discussion →Questions
- What smells like Maison Francis Kurkdjian 724?
- We list 3 bottles built to smell like it, including EchoVibe by Bujairami, 212 by ALT Fragrances and 24 Seven by Alexandria Fragrances.
- What is the cheapest alternative to Maison Francis Kurkdjian 724?
- EchoVibe by Bujairami, at $33 for 100ml. Prices are read from each shop and re-checked.
- How much cheaper are the alternatives?
- Maison Francis Kurkdjian 724 is listed at $230. The bottles that smell like it run from $33 to $110.
- Who made Maison Francis Kurkdjian 724?
- It was composed by Francis Kurkdjian, released in 2022 for Maison Francis Kurkdjian.