FragDNA / Erba Pura / vs Memories
Memories vs Erba Pura
Latansaa Memories, claimed to share the DNA of Xerjoff Erba Pura. Here is what we can verify — and what we refuse to guess.


The numbers
| Xerjoff Erba Pura | $290 / 100ml | $290/100ml |
| Latansaa Memories | SEK 625 ≈$59 | $59/100ml (100ml bottle) |
The gap: per 100ml, Xerjoff Erba Pura costs about 5x what Latansaa Memories does.
Who says they match: arabicparfums: inspired by Xerjoff Erba Pura. FragDNA never invents a pairing — this comparison exists because a source stated it.
What we do not claim
No lab analysis, no percentage match score — nobody honest can compute one. Longevity and projection usually differ; the opening is typically where the resemblance is strongest.
See Memories at Latansaa →