FragDNA / Guidance / vs Direction
Direction vs Guidance
Scentual Obsessions Direction, claimed to share the DNA of Amouage Guidance. Here is what we can verify — and what we refuse to guess.
The numbers
| Amouage Guidance | $395 / 100ml | $395/100ml |
| Scentual Obsessions Direction | $60 | $120/100ml (50ml bottle) |
The gap: per 100ml, Amouage Guidance costs about 3x what Scentual Obsessions Direction does.
Who says they match: scentual-obsessions: inspired by Guidance. FragDNA never invents a pairing — this comparison exists because a source stated it.
What we do not claim
No lab analysis, no percentage match score — nobody honest can compute one. Longevity and projection usually differ; the opening is typically where the resemblance is strongest.
See Direction at Scentual Obsessions →