FRAGDNA

Weekly · The price tag

The price tag

One luxury bottle a week, what it costs per 100ml, and what its twins charge instead.

Erba Pura Bade'e Al Oud (Oud for Glory)
Xerjoff Erba Pura — $290 per 100ml Its closest-priced twin: Lattafa Bade'e Al Oud (Oud for Glory) — $25 per 100ml, 91% less

Every week, one expensive bottle and one honest sum. This week: Tom Ford Cherry Smoke. At retail it costs about $810 per 100ml. It has 19 known twins. Here is what the gap looks like.

$810

the original, per 100ml

$32

cheapest twin: Cherry Smoke

96%

less, per 100ml

What you would keep

If you get through 2 × 100ml a year

Tom Ford Cherry Smoke

$1,620

Cherry Smoke

$64

Back in your pocket

$1,556

Prices per 100ml, from the shops we check. Updated with the catalogue.

What you are paying for

Tom Ford prices Cherry Smoke at the top of the market. Part of that is the materials and the work of the perfumer ; part is the name, the bottle and the boutique. A twin can copy the smell. It can't copy the rest — and whether that matters is entirely up to you.

Cherry Smoke, hour by hour

0:00after the first spray

Top

  • cherry
  • saffron
  • pink pepper

Heart

  • rose
  • incense
  • birch

Base

  • leather
  • woody notes
  • amber
  • vetiver
Spray1h 2h4h8h
The curves show how top, heart and base notes typically evaporate — not a lab reading of this bottle.

Is the cheapest twin the right one?

None of its twins has enough wearer reviews to score yet, so start with a small size. All of them are on its page, ranked by evidence and price.

  • Cherry Smoke Palermo Perfumes$23
  • Cherry Smoke The Essence Vault$32 · 100ml
  • The Essence Vault The Essence Vault$32 · 100ml
  • Cherry Smoke The Essence Vault$32 · 100ml
  • Hot Cherry Bujairami$33

Next week, another bottle. Every price here is read from the shops and audited daily.

Read next

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