FRAGDNA

Dupe review · Alexandria Fragrances

African Magic

The Memo Paris African Leather profile, 76% cheaper per 100ml, from Alexandria Fragrances.

Memo Paris African Leather
OriginalAfrican Leather$467/100ml
Alexandria Fragrances African Magic
This dupeAfrican Magic$110/100ml
Smells like
Memo Paris African Leather
Price
$109.99
Size
100ml
Per 100ml
$110
Original per 100ml
$467
Made by
Alexandria Fragrances
6.6/ 10

Strong contender

FragDNA score · on paper

The review

Strong contender. That is where African Magic lands when you weigh what it costs, what it is made of and how firmly it is matched to African Leather.

Alexandria Fragrances sells it on the name alone — no note list of its own — so the brief is African Leather's pyramid, and the closeness votes below are the real test.

At $110 per 100ml it costs 76% less than African Leather — the cheapest of 2 twins we can price.

Value8.4
Evidence7.0

Reviewed on paper: from the notes and strength Alexandria Fragrances publishes, the price per 100ml, and how firmly the match is claimed. How it really smells on skin is what the votes below are for.

What it's built to smell like

What it is chasing: cardamom, saffron and cumin up top, leather, oud and tobacco in the middle, patchouli, musk and amber underneath — the shape of Memo Paris African Leather.

Top

  • cardamom
  • saffron
  • cumin

Heart

  • leather
  • oud
  • tobacco

Base

  • patchouli
  • musk
  • amber
Cumin-dusted saffron over hot animal hide, dusty, spicy and thoroughly untamed.

How it ranks against the other twins

Of the 2 twins of Memo Paris African Leather we can price, African Magic is the cheapest per 100ml.

  1. 01 Alexandria Fragrances African Magic $110/100ml
  2. 02 Perfume Parlour Desert Rawhides $122/100ml

More from Alexandria Fragrances

Every Alexandria Fragrances fragrance →

The community

What people say about African Magic

Rating

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How close to African Leather

—

Would buy again

—

Longevity

Projection

Best in

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    Questions

    What does Alexandria Fragrances African Magic smell like?

    It is built to smell like Memo Paris African Leather — cardamom, saffron and cumin up top, leather, oud and tobacco in the heart, patchouli, musk and amber in the base.

    Is Alexandria Fragrances African Magic a dupe of Memo Paris African Leather?

    Yes — Alexandria Fragrances sells it as its version of Memo Paris African Leather.

    How much cheaper is Alexandria Fragrances African Magic than Memo Paris African Leather?

    76% less per 100ml: about $110 per 100ml against $467 for the original.

    Where can I buy Alexandria Fragrances African Magic?

    It is in stock at $109.99 for 100ml — the link on this page goes straight to the shop.

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