FRAGDNA

Dupe review · HK Perfumes

Loving

The Amouage Purpose profile, 77% cheaper per 100ml, from HK Perfumes.

Amouage Purpose
OriginalPurpose$395/100ml
HK Perfumes Loving
This dupeLoving$89/100ml
Smells like
Amouage Purpose
Price
$89
Size
100ml
Per 100ml
$89
Original per 100ml
$395
Made by
HK Perfumes
7.3/ 10

Strong contender

FragDNA score · on paper

The review

Strong contender. That is where Loving lands when you weigh what it costs, what it is made of and how firmly it is matched to Purpose.

HK Perfumes sells it on the name alone — no note list of its own — so the brief is Purpose's pyramid, and the closeness votes below are the real test.

Strength: extrait, among the most concentrated formats a dupe comes in.

At $89 per 100ml it costs 77% less than Purpose — the cheapest of 3 twins we can price.

Some wearers dispute how close it gets — the match is the seller's claim, so read the votes before you buy.

Value8.6
Strength9.5
Evidence6.0

Reviewed on paper: from the notes and strength HK Perfumes publishes, the price per 100ml, and how firmly the match is claimed. How it really smells on skin is what the votes below are for.

What it's built to smell like

What it is chasing: olibanum, black pepper and pink pepper up top, vetiver, papyrus and sandalwood in the middle, akigalawood, suede and saffron underneath — the shape of Amouage Purpose.

Top

  • olibanum
  • black pepper
  • pink pepper

Heart

  • vetiver
  • papyrus
  • sandalwood

Base

  • akigalawood
  • suede
  • saffron
Crackling pepper and dry incense over papyrus and suede — sleek, smoky and sophisticated.

Some fans dispute how close this one gets — it is listed against the original by its seller.

How it ranks against the other twins

Of the 3 twins of Amouage Purpose we can price, Loving is the cheapest per 100ml.

  1. 01 HK Perfumes Loving $89/100ml
  2. 02 Alexandria Fragrances Silent Purpose $120/100ml
  3. 03 Perfume Parlour Purposeful Essence 2304 $159/100ml

More from HK Perfumes

Every HK Perfumes fragrance →

The community

What people say about Loving

Rating

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How close to Purpose

—

Would buy again

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Longevity

Projection

Best in

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    Questions

    What does HK Perfumes Loving smell like?

    It is built to smell like Amouage Purpose — olibanum, black pepper and pink pepper up top, vetiver, papyrus and sandalwood in the heart, akigalawood, suede and saffron in the base.

    Is HK Perfumes Loving a dupe of Amouage Purpose?

    Yes — HK Perfumes sells it as its version of Amouage Purpose.

    How much cheaper is HK Perfumes Loving than Amouage Purpose?

    77% less per 100ml: about $89 per 100ml against $395 for the original.

    Where can I buy HK Perfumes Loving?

    It is in stock at $89 for 100ml — the link on this page goes straight to the shop.

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