FRAGDNA

Head-to-head

Direction vs Guidance

HK Perfumes built Direction to smell like Amouage Guidance — and it asks 66% less for every 100ml.

Price per 100ml

Direction$136
Guidance$395

The notes it's built on

Top

pear, hazelnut and olibanum

Heart

osmanthus, rose, saffron and jasmine sambac

Base

sandalwood, vanilla, akigalawood and ambergris

Against the other twins

Direction is number 8 of 12 twins of Amouage Guidance, on price per 100ml.

  1. The Dupe Spot Guidance #470$36/100ml
  2. Pearl Fragrance Guidance$38/100ml
  3. Oud Store Ether$45/100ml
  4. Nusuk Mahab$54/100ml
  5. Paris Corner Bayn Al Asrar$65/100ml

Is HK Perfumes Direction a dupe of Amouage Guidance?

Yes — HK Perfumes sells it as its version of Amouage Guidance.

How much cheaper is Direction than Amouage Guidance?

66% less per 100ml: $136 against $395.

What notes is Direction built on?

The Amouage Guidance pyramid: pear, hazelnut and olibanum on top, osmanthus, rose, saffron and jasmine sambac in the heart, sandalwood, vanilla, akigalawood and ambergris in the base.

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